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Not everyone trading in the mystical social media trend is promoting spiritual growth. Aurora Luna, an artist who practices a blend of witchcraft and Black ancestral rituals, noted that WitchTok can perpetuate misinformation and appropriation because of witchcraft's newfound cool factor.

“It's either for just visual appeals or what's going to pass on and you may be much more widespread,” they said. TikTok's big date restrictions only present visitors to the fundamentals, as well, as opposed to the grounding values and you may records behind this type of strategies.

On one hand, Diaz noticed that towering people hierarchical framework for the exercising witchcraft are a great colonizing mindset in itself

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“If you don't know about where the customs you practice come from, figure that out because otherwise it becomes another form of colonization and theft,” said Edgar Fabian Frias, a Latinx artist with Wixaritari Indigenous Mexican heritage who identifies with the non-binary brujx moniker.

Brooklynn said that TikTok's algorithm and competition disease tends to mostly spread whitewashed, heteronormative, elitist, consumerist, and visually appealing images of witchcraft. One trend, for example, is all about showing off your pretty (and expensive) crystal collection.

“Zero tone so you can Stevie Nicks - Everyone loves Stevie Nicks. However, all I was enjoying was such Stevie Nicks-looking females all over my witch hashtag feeds.